Source: eMarketer, February 2023 - May 2023
Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Home improvement includes building materials, flooring, paint, hardware, fixtures, and lighting; it excludes items related to home decor (e.g., furniture, area rugs, drapery) and lawn and gardening supplies. eMarketer benchmarks its US total retail ecommerce sales figures against US Department of Commerce data from 2020 onward. The last full year measured was 2022.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.