Source: Insider Intelligence | eMarketer, February 2024 - October 2023
Additional Note: TV viewers are individuals who watch live or recorded video on a television set at least once per month; includes DVR and other prerecorded video such as video downloaded from the internet but saved locally. eMarketer tracks and reevaluates many of its estimates more than once per year. When an estimate is reevaluated and found to be unchanged from the previous estimate, it is marked as "confirmed and republished" as of the later date.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.