US TV Viewers and Penetration

Timeframe20202021202220232024
TV viewers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: excludes digital

Additional Note: TV viewers are individuals who watch live or recorded video on a television set at least once per month; includes DVR and other prerecorded video such as video downloaded from the internet but saved locally. eMarketer tracks and reevaluates many of its estimates more than once per year. When an estimate is reevaluated and found to be unchanged from the previous estimate, it is marked as "confirmed and republished" as of the later date.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

Comparative Estimates from Additional Sources:

TV viewers, all ages, US, millions

Sources2018201920202021202220232024
eMarketer,January 2023
Zenith,July 2018

TV viewer growth, all ages, US

Sources2018201920202021202220232024
eMarketer,January 2023
Zenith,July 2018
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