Source: Insider Intelligence | eMarketer, June 2023 - May 2023
Note: ages 18+; excludes digital
Additional Note: Adult TV viewers are individuals who watch live or recorded video on a television set at least once per month; includes DVR and other prerecorded video such as video downloaded from the internet but saved locally.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.