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Learn More →TV Viewers, by Sex
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US TV Viewers and Penetration, by Sex
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Millions | ||||||||
| – Female | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Male | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % Change | ||||||||
| – Female | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Male | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Population | ||||||||
| – Female | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Male | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Total | ||||||||
| – Female | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Male | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: ages 18+; excludes digital
Additional Note: Adult TV viewers are individuals who watch live or recorded video on a television set at least once per month; includes DVR and other prerecorded video such as video downloaded from the internet but saved locally.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.
Comparative Estimates from Additional Sources:
TV viewers, US, millions
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Zenith,July 2018 |
TV viewer growth, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Zenith,July 2018 |
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