Adult TV Viewers
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US Adult TV Viewers and Penetration
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Adult TV viewers (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: ages 18+; excludes digital
Additional Note: Adult TV viewers are individuals who watch live or recorded video on a television set at least once per month; includes DVR and other prerecorded video such as video downloaded from the internet but saved locally.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
Comparative Estimates from Additional Sources:
TV viewers, US, millions
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Zenith,July 2018 |
TV viewer growth, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Zenith,July 2018 |
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