US Adult TV Viewers and Penetration

Timeframe20202021202220232024
Adult TV viewers (millions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of populationMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note:  ages 18+; excludes digital

Additional Note: Adult TV viewers are individuals who watch live or recorded video on a television set at least once per month; includes DVR and other prerecorded video such as video downloaded from the internet but saved locally.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

Comparative Estimates from Additional Sources:

TV viewers, US, millions

Sources2018201920202021202220232024
eMarketer,January 2023
Zenith,July 2018

TV viewer growth, US

Sources2018201920202021202220232024
eMarketer,January 2023
Zenith,July 2018
Become a Client
Powerful data and analysis on nearly every digital topic.