US OTT Video Viewer Penetration, by Provider

% of OTT video service users
Timeframe20232024202520262027
Amazon FreeveeMaximum of two rows can be charted.
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Amazon Prime VideoMaximum of two rows can be charted.
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Apple TV+Maximum of two rows can be charted.
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CrackleMaximum of two rows can be charted.
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Disney+Maximum of two rows can be charted.
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ESPN+Maximum of two rows can be charted.
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HBO MaxMaximum of two rows can be charted.
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HuluMaximum of two rows can be charted.
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Hulu + Live TVMaximum of two rows can be charted.
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NetflixMaximum of two rows can be charted.
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Paramount+Maximum of two rows can be charted.
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PeacockMaximum of two rows can be charted.
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Pluto TVMaximum of two rows can be charted.
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Sling TVMaximum of two rows can be charted.
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The Roku ChannelMaximum of two rows can be charted.
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TubiMaximum of two rows can be charted.
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YouTubeMaximum of two rows can be charted.
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YouTube TVMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who watch video via any app or website at least once per month that provides streaming video content over the internet and bypasses traditional distribution; examples include HBO Max, Hulu, Netflix and YouTube; OTT video services are not mutually exclusive; there is overlap between groups

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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