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United StatesOver-the-Top (OTT) Video Service Users, US
OTT Video Viewer Penetration, by Provider
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Overall
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OTT Video Service Users
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Subscription OTT Video Viewers
by Service Provider
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OTT Video Viewers, by Provider
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OTT Video Viewer Growth, by Provider
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OTT Video Viewer Penetration, by Provider
by Type
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AVOD Viewers
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Free Premium Video Streaming Viewers
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vMVPD Viewers
Providers
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Amazon Freevee Viewers
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Amazon Prime Video Viewers
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Apple TV+ Viewers
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Crackle Viewers
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Disney+ Viewers
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ESPN+ Viewers
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HBO Max Viewers
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Hulu Viewers
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Hulu + Live TV Viewers
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Netflix Viewers
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Paramount+ Viewers
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Peacock Viewers
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Pluto TV Viewers
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Sling TV Viewers
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The Roku Channel Viewers
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Tubi Viewers
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YouTube Viewers
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YouTube TV Viewers
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US OTT Video Viewer Penetration, by Provider

% of OTT video service users
Timeframe20232024202520262027
Amazon FreeveeMaximum of two rows can be charted.
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Amazon Prime VideoMaximum of two rows can be charted.
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Apple TV+Maximum of two rows can be charted.
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CrackleMaximum of two rows can be charted.
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Disney+Maximum of two rows can be charted.
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ESPN+Maximum of two rows can be charted.
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HBO MaxMaximum of two rows can be charted.
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HuluMaximum of two rows can be charted.
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Hulu + Live TVMaximum of two rows can be charted.
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NetflixMaximum of two rows can be charted.
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Paramount+Maximum of two rows can be charted.
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PeacockMaximum of two rows can be charted.
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Pluto TVMaximum of two rows can be charted.
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Sling TVMaximum of two rows can be charted.
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The Roku ChannelMaximum of two rows can be charted.
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TubiMaximum of two rows can be charted.
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YouTubeMaximum of two rows can be charted.
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YouTube TVMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who watch video via any app or website at least once per month that provides streaming video content over the internet and bypasses traditional distribution; examples include HBO Max, Hulu, Netflix and YouTube; OTT video services are not mutually exclusive; there is overlap between groups

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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