Source: Insider Intelligence | eMarketer, February 2023 - May 2023
Note: individuals of any age who watch video via any app or website at least once per month that provides streaming video content over the internet and bypasses traditional distribution; examples include HBO Max, Hulu, Netflix and YouTube; OTT video services are not mutually exclusive; there is overlap between groups
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.