Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, September 2023 - October 2023
Note: individuals of any age who watch video at least once per month via any app or website that provides streaming video content over the internet and bypasses traditional distribution; examples include Disney+, Hulu, Netflix, and YouTube
Additional Note: Traditional distribution includes IPTV, cable, satellite, wireless carriers and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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