US Subscription OTT Video Viewers and Penetration

Timeframe20232024202520262027
Subscription OTT video viewers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of OTT video service usersMaximum of two rows can be charted.
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– % of digital video viewersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of worldwide subscription OTT video service usersMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who watch video at least once per month via any app or website that provides paid subscription access to streaming video content over the internet and bypasses traditional distribution; examples include Amazon Prime Video, Disney+, Hulu, Netflix, Sling TV, and YouTube Premium

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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