Source: Insider Intelligence | eMarketer, February 2023 - May 2023
Note: individuals of any age who watch HBO Max via app or website at least once per month
Additional Note: Warner Bros. Discovery is expected to launch a new streaming service that replaces HBO Max in 2023.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.