Source: eMarketer, February 2023 - May 2023
Note: individuals of any age who watch Paramount+ via app or website at least once per month
Additional Note: The figure for 2020 is for CBS All Access. Paramount+ was launched in 2021.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.