US Smartphone Gaming App Users and Penetration

Timeframe20222023202420252026
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Smartphone gaming app users (millions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of digital gamersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of mobile phone gamersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of populationMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of smartphone app usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: all ages; smartphone users who use at least one gaming app on their smartphone at least once per month

Additional Note: A gaming app is a mobile app whose primary function is to provide a game(s) to play (e.g., Candy Crush, Angry Birds, etc.); excludes sports betting apps. A mobile app is a software app that is developed for use on mobile devices, such as smartphones and tablets; excludes browser-based web apps. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

Become a Client
Powerful data and analysis on nearly every digital topic.