US Gaming Video Content (GVC) Viewers and Penetration

Timeframe20222023202420252026
Gaming video content (GVC) viewers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who watch live or recorded videos of others playing a video game on a digital video platform (e.g., YouTube, Twitch) at least once per month on any device

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major gaming sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.

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