Source: Insider Intelligence | eMarketer, August 2023 - May 2023
Note: internet users who play games through the internet or play games that update via the internet on any device at least once per month; includes desktop/mobile app and browser gaming, online console gaming, and gaming on social networks; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major gaming sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.