US Smartphone Audio Listeners and Penetration

Timeframe20222023202420252026
Smartphone audio listeners (millions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of mobile audio listenersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of digital audio listenersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of smartphone usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of mobile phone usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of populationMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: smartphone users of any age who listen to audio via smartphone through direct download or live stream at least once per month; excludes sideloaded audio, ringtones and ringback tones

Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone) and features/capabilities that resemble a PC.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data, and demographic and socioeconomic factors.

Become a Client
Powerful data and analysis on nearly every digital topic.