Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Colorado passes law to prevent AI-generated discrimination in life insurance
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The CPG industry is one of the highest spenders on digital advertising, but the 2023 outlook is shaky
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Sep 29, 2023
Honda establishes largest US charging network ahead of 2024 EV launch
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Amazon Fresh buyers more likely to try new grocery products multiple times a month
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Post-cookie preparation lags due to deprecation delays and slow adoption of new tools
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Sep 28, 2023
Gen Z’s attention on social media is divided among platforms and activities
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Which AI tools are most useful to local SEO and marketing professionals?
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, August 2023 - May 2023
Note: internet users of any age who listen to music or other audio content (i.e., podcasts) via digital stream or direct download via desktop or laptop computer at least once per month
Additional Note: Digital audio includes radio stations with professional or amateur DJs/editors selecting playlists; automated playlists (i.e., without human DJs/editors); streamed services that create playlists based on user preferences of artists, tracks, or genres; personally configured playlists (i.e., set by the listener); music or other audio content delivered within a website or app (e.g., in-game music services); and audio podcasts (streamed or downloaded). Other downloaded audio files (e.g., music MP3s) and digital terrestrial and satellite radio services that are delivered over the air are excluded.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
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