US Amazon Music Listeners and Penetration

Timeframe20222023202420252026
Amazon Music listeners (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of digital audio listenersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who listen to Amazon Music on any device at least once per month; includes Amazon Music Unlimited and Amazon Prime Music

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Amazon Music listeners (% of population), US

Sources2020202120222023202420252026
eMarketer,September 2022
Edison Research,March 2020
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