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Learn More →Adult Digital Audio Listeners
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US Adult Digital Audio Listeners and Penetration
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Adult digital audio listeners (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023 - May 2023
Note: ages 18+; internet users who listen to music or other audio content (e.g., podcasts) via digital stream or direct download on any device at least once per month
Additional Note: Digital audio includes radio stations with professional or amateur DJs/editors selecting playlists; automated playlists (i.e., without human DJs/editors); streamed services that create playlists based on user preferences of artists, tracks, or genres; personally configured playlists (i.e., set by the listener); music or other audio content delivered within a website or app (e.g., in-game music services); and audio podcasts (streamed or downloaded). Other downloaded audio files (e.g., music MP3s) and digital terrestrial and satellite radio services that are delivered over the air are excluded.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
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