US Connected TV Households and Penetration

Timeframe20222023202420252026
Connected TV households (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of householdsMaximum of two rows can be charted.
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Source: eMarketer

Note: households with at least one connected TV set, where at least one person of any age uses the internet through a connected TV at least once per month

Additional Note: Connected TVs are TV sets connected to the internet through built-in internet capability or through another device such as a Blu-ray player, game console, set-top box (e.g., Apple TV, Google Chromecast, Roku), etc.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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