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Learn More →Connected TV Households
Upfront Ad Spending
Retail Media
Programmatic
Ad Revenue, by Company
Users
by Age
by Generation
by Device
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US Connected TV Households and Penetration
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Connected TV households (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of home internet households | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of households | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023 - May 2023
Note: households with at least one connected TV set, where at least one person of any age uses the internet through a connected TV at least once per month
Additional Note: Connected TVs are TV sets connected to the internet through built-in internet capability or through another device such as a Blu-ray player, game console, set-top box (e.g., Apple TV, Google Chromecast, Roku), etc.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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