US Connected TV User Growth, by Device

% change
Timeframe20222023202420252026
Amazon Fire TVMaximum of two rows can be charted.
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Apple TVMaximum of two rows can be charted.
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Blu-ray playerMaximum of two rows can be charted.
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Connected game consoleMaximum of two rows can be charted.
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Google ChromecastMaximum of two rows can be charted.
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RokuMaximum of two rows can be charted.
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Smart TVMaximum of two rows can be charted.
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Connected TV TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who use the internet through a connected TV at least once per month

Additional Note: Connected TVs are TV sets connected to the internet through built-in internet capability or through another device such as a Blu-ray player, game console, set-top box (e.g., Apple TV, Google Chromecast, Roku), etc.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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