Source: Insider Intelligence | eMarketer, September 2023 - October 2023
Note: individuals of any age who use the internet through a Roku at least once per month; includes boxes, sticks and smart TVs with a licensed operating system
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.