US Amazon Fire TV Users and Penetration

Timeframe20222023202420252026
Amazon Fire TV users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of connected TV usersMaximum of two rows can be charted.
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– % of digital video viewersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who use the internet through an Amazon Fire TV at least once per month; includes boxes, sticks and smart TVs with a licensed operating system

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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