US Connected TV Ad Revenue Penetration, by Company

Timeframe20202021202220232024
% of Connected TV Ad Spending
– Disney+ Maximum of two rows can be charted.
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– HuluMaximum of two rows can be charted.
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– NetflixMaximum of two rows can be charted.
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– Paramount+Maximum of two rows can be charted.
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– PeacockMaximum of two rows can be charted.
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– Pluto TVMaximum of two rows can be charted.
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– RokuMaximum of two rows can be charted.
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– TubiMaximum of two rows can be charted.
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– YouTubeMaximum of two rows can be charted.
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– OtherMaximum of two rows can be charted.
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— Other subscription OTT connected TV platformMaximum of two rows can be charted.
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% of Display Ad Spending
– HuluMaximum of two rows can be charted.
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– Pluto TVMaximum of two rows can be charted.
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– RokuMaximum of two rows can be charted.
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– TubiMaximum of two rows can be charted.
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– YouTubeMaximum of two rows can be charted.
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– OtherMaximum of two rows can be charted.
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