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USConnected TV, US
Connected TV Ad Revenue Penetration, by Company
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Ad Spending
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Connected TV Ad Spending
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Connected TV Video Ad Spending
Upfront Ad Spending
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Upfront Connected TV Video Ad Spending
Programmatic
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Connected TV Programmatic Display Ad Spending
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Connected TV Programmatic Video Ad Spending
Ad Revenue, by Company
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Connected TV Ad Revenues, by Company
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Connected TV Ad Revenue Growth, by Company
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Connected TV Ad Revenue Penetration, by Company
Users
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Connected TV Users
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Connected TV Households
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Smart TV Users
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Smart TV Households
by Age
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Connected TV Users, by Age
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Connected TV User Penetration, by Age
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Connected TV User Share, by Age
by Generation
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Connected TV Users, by Generation
by Device
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Connected TV Users, by Device
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Connected TV User Growth, by Device
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Connected TV User Penetration, by Device
Devices
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Amazon Fire TV Users
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Apple TV Users
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Blu-Ray Player Users
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Connected Game Console TV Users
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Google Chromecast Users
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Roku Users
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US Connected TV Ad Revenue Penetration, by Company

Timeframe20202021202220232024
% of Connected TV Ad Spending
– Disney+ Maximum of two rows can be charted.
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– HuluMaximum of two rows can be charted.
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– NetflixMaximum of two rows can be charted.
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– Paramount+Maximum of two rows can be charted.
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– PeacockMaximum of two rows can be charted.
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– Pluto TVMaximum of two rows can be charted.
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– RokuMaximum of two rows can be charted.
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– TubiMaximum of two rows can be charted.
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– YouTubeMaximum of two rows can be charted.
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– OtherMaximum of two rows can be charted.
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— Other subscription OTT connected TV platformMaximum of two rows can be charted.
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% of Display Ad Spending
– HuluMaximum of two rows can be charted.
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– Pluto TVMaximum of two rows can be charted.
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– RokuMaximum of two rows can be charted.
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– TubiMaximum of two rows can be charted.
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– YouTubeMaximum of two rows can be charted.
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– OtherMaximum of two rows can be charted.
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