US Upfront Connected TV Video Ad Spending

Timeframe20192020202120222023
Upfront connected TV video ad spending (billions)Maximum of two rows can be charted.
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– % of changeMaximum of two rows can be charted.
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– % of connected TV video ad spendingMaximum of two rows can be charted.
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– % of upfront/newfront digital video ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: connected TV video ad spending committed in advance, including spending resulting from the TV Upfronts, the IAB Digital Content NewFronts and other events/meetings throughout the year

Additional Note: Digital video advertising that appears on connected TV (CTV) devices. Examples include in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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