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Learn More →Time Spent with TV, by Age
Overall
by Generation
Total TV and Digital Video
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US Average Time Spent per Day with TV, by Age
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Hrs:mins | ||||||||
| – 0-11 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – 12-17 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – 18-24 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – 25-34 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – 35-44 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – 45-54 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – 55-64 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – 65+ | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % Change | ||||||||
| – 0-11 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – 12-17 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – 18-24 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – 25-34 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – 35-44 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – 45-54 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – 55-64 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – 65+ | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: includes live, DVR, and other prerecorded video (such as video downloaded from the internet but saved locally); includes all time spent watching TV; excludes digital
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
Comparative Estimates from Additional Sources:
TV: time spent per day, ages 25-34, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Music Business Association,September 2018 | |||||||
| US Department of Labor Bureau of Labor Statistics,June 2019 |
TV: time spent per day, ages 35-44, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Music Business Association,September 2018 | |||||||
| US Department of Labor Bureau of Labor Statistics,June 2019 |
TV: time spent per day, ages 45-54, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Music Business Association,September 2018 | |||||||
| US Department of Labor Bureau of Labor Statistics,June 2019 |
TV: time spent per day, ages 55-64, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Music Business Association,September 2018 | |||||||
| US Department of Labor Bureau of Labor Statistics,June 2019 |
TV: time spent per day, ages 65+, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Music Business Association,September 2018 | |||||||
| US Department of Labor Bureau of Labor Statistics,June 2019 |
TV: time spent per day, all ages, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Music Business Association,September 2018 |
TV: growth in time spent per day, ages 65+, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| JMP Securities,February 2017 |
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