US Average Time Spent per Day with TV, by Age

Timeframe20202021202220232024
Hrs:mins
– 0-11Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 12-17Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 18-24Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 25-34Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 35-44Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 45-54Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 55-64Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 65+Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.
% Change
– 0-11Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 12-17Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 18-24Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 25-34Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 35-44Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 45-54Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 55-64Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 65+Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: includes live, DVR, and other prerecorded video (such as video downloaded from the internet but saved locally); includes all time spent watching TV; excludes digital

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

Comparative Estimates from Additional Sources:

TV: time spent per day, ages 25-34, US

Sources2018201920202021202220232024
eMarketer,January 2023
Music Business Association,September 2018
US Department of Labor Bureau of Labor Statistics,June 2019

TV: time spent per day, ages 35-44, US

Sources2018201920202021202220232024
eMarketer,January 2023
Music Business Association,September 2018
US Department of Labor Bureau of Labor Statistics,June 2019

TV: time spent per day, ages 45-54, US

Sources2018201920202021202220232024
eMarketer,January 2023
Music Business Association,September 2018
US Department of Labor Bureau of Labor Statistics,June 2019

TV: time spent per day, ages 55-64, US

Sources2018201920202021202220232024
eMarketer,January 2023
Music Business Association,September 2018
US Department of Labor Bureau of Labor Statistics,June 2019

TV: time spent per day, ages 65+, US

Sources2018201920202021202220232024
eMarketer,January 2023
Music Business Association,September 2018
US Department of Labor Bureau of Labor Statistics,June 2019

TV: time spent per day, all ages, US

Sources2018201920202021202220232024
eMarketer,January 2023
Music Business Association,September 2018

TV: growth in time spent per day, ages 65+, US

Sources2018201920202021202220232024
eMarketer,January 2023
JMP Securities,February 2017
Become a Client
Powerful data and analysis on nearly every digital topic.