Time Spent with TV, by Sex
Overall
by Generation
Total TV and Digital Video
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US Average Time Spent per Day with TV, by Sex
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Female | ||||||||
| – hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Male | ||||||||
| – hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Total | ||||||||
| – hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: ages 18+; includes live, DVR, and other prerecorded video (such as video downloaded from the internet but saved locally); includes all time spent watching TV; excludes digital
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
Comparative Estimates from Additional Sources:
TV: time spent per day, female, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| S&P Global,October 2018 |
TV: time spent per day, male, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| S&P Global,October 2018 |
TV: time spent per day, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Nielsen,July 2019 | |||||||
| Kantar,June 2019 | |||||||
| Music Business Association,September 2018 | |||||||
| Zenith,June 2019 | |||||||
| S&P Global,October 2018 |
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