Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Preparing for open banking, US financial institutions make strategic plays
Article |
Dec 6, 2023
Nearly a third of in-store shoppers buy something immediately after discovering it
Article |
Dec 6, 2023
Where are people streaming video?
Article |
Dec 5, 2023
How the best brand mascots build buzz
Article |
Dec 5, 2023
The power of affiliate marketing: Why gift guides are everywhere this year
Article |
Dec 5, 2023
Holiday spending will exceed pre-pandemic levels for first time
Article |
Dec 4, 2023
Social media put a scare into another bank’s investors after a risky investment soured
Article |
Dec 4, 2023
Prime Video misses the mark on Black Friday football, but it’s not a loss
Article |
Dec 4, 2023
Grocery, in-store pickup drive click-and-collect growth
Article |
Dec 4, 2023
5 charts to prepare marketers for 2024
Article |
Dec 4, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Time Spent with TV, by Sex
Overall
by Generation
Among Users
by Age Among Users
Total TV and Digital Video
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, June 2023 - October 2023
Note: ages 18+; includes live, DVR, and other prerecorded video (such as video downloaded from the internet but saved locally); includes all time spent watching TV; excludes digital
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.