Retail Mcommerce Sales, by Device
Overall
by Device
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US Retail Mcommerce Sales, by Device
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Billions | ||||||||
| – Smartphone | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Tablet | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other mobile devices | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % Change | ||||||||
| – Smartphone | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Tablet | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other mobile devices | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Mcommerce Sales | ||||||||
| – Smartphone | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Tablet | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other mobile devices | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: includes products or services ordered using the internet via mobile devices, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC. Tablets are touchscreen devices with a color display ranging 5-14 inches, a Wi-Fi connection or mobile data plan and an advanced operating system such as Android, BlackBerry, iOS or Windows. Though some have detachable keyboards, touch is the primary interface. Excludes devices with a cellular voice connection. Examples include Amazon Kindle Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface and Samsung Galaxy Tab.
Methodology: Estimates are based on the analysis of estimates from other research firms, estimated mobile sales data from lead retailers and consumer shopping trends through mobile devices, smartphones and tablets.
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