Source: Insider Intelligence | eMarketer, August 2023 - October 2023
Note: individuals of any age who access the internet via desktop/laptop and a mobile device (browser or app) at least once per month; mobile devices include feature phones, smartphones, and tablets
Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC. Tablets are touchscreen devices with a color display ranging 5 to 14 inches, a Wi-Fi co
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.