Source: Insider Intelligence | eMarketer, April 2023 - October 2023
Note: individuals ages 18+ who own at least one mobile phone and use the phone(s) at least once per month
Additional Note: Ad blockers are software utilities installed on an internet-connected device (including a mobile device) specifically for the purpose of removing the advertising content of a webpage or app, thereby restricting certain ads from being served or viewed; excludes default ad blockers that are enabled automatically.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.