Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Display Ad Revenue Growth, by Company
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Social Networks
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Mobile
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, October 2023 - November 2023
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes banner ads and other (static display ads such as Facebook's News Feed Ads and X's Promoted Posts), rich media (including instream and outstream video ads) and sponsorships; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
Additional Note: Facebook data includes Instagram advertising revenues. Microsoft data after 2015 includes LinkedIn advertising revenues.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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