Display Ad Revenue Share, by Company
Overall
Social Networks
Display
Mobile
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US Display Ad Revenue Share, by Company
% of total
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Amazon | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| IAC | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| Meta | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Microsoft | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| Verizon Media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes banner ads and other (static display ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), rich media (including instream and outstream video ads) and sponsorships; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
Additional Note: Facebook data includes Instagram advertising revenues. Microsoft data after 2015 includes LinkedIn advertising revenues. Verizon Media data includes ad revenues for AOL and Millennial Media; data for 2017-2021 includes ad revenue from Yahoo.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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