US Search Ad Revenue Growth, by Company

% change
Timeframe20202021202220232024
AmazonMaximum of two rows can be charted.
Deselect another chart icon to add this one.
GoogleMaximum of two rows can be charted.
Deselect another chart icon to add this one.
IACMaximum of two rows can be charted.
Deselect another chart icon to add this one.
MicrosoftMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Verizon MediaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
YahooMaximum of two rows can be charted.
Deselect another chart icon to add this one.
YelpMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes contextual text links, paid inclusion, paid listings (paid search) and SEO; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites

Additional Note: Verizon Media includes ad revenues for AOL and Yahoo; data for 2017-2020 includes ad revenue from Yahoo.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Become a Client
Powerful data and analysis on nearly every digital topic.