Source: eMarketer, March 2023 - May 2023
Note: individuals of any age who own at least one smartphone and use the smartphone(s) at least once per month; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996
Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, and country-specific demographic and socioeconomic factors.