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United StatesSmartphone Users, UK
Smartphone Users, by OS
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Overall
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Smartphone Users
by Age
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Smartphone Users, by Age
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Smartphone User Penetration, by Age
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Smartphone User Share, by Age
by Sex
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Smartphone Users, by Sex
by Generation
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Smartphone Users, by Generation
by OS
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Smartphone Users, by OS
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Smartphone Users and Penetration in UK, by OS

Timeframe20212022202320242025
Millions
– AndroidMaximum of two rows can be charted.
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– BlackberryMaximum of two rows can be charted.
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– iOSMaximum of two rows can be charted.
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– Windows PhoneMaximum of two rows can be charted.
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– OtherMaximum of two rows can be charted.
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% Change
– AndroidMaximum of two rows can be charted.
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– BlackberryMaximum of two rows can be charted.
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– iOSMaximum of two rows can be charted.
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– Windows PhoneMaximum of two rows can be charted.
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– OtherMaximum of two rows can be charted.
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% of Smartphone Users
– AndroidMaximum of two rows can be charted.
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– BlackberryMaximum of two rows can be charted.
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– iOSMaximum of two rows can be charted.
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– Windows PhoneMaximum of two rows can be charted.
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– OtherMaximum of two rows can be charted.
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% of Population
– AndroidMaximum of two rows can be charted.
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– BlackberryMaximum of two rows can be charted.
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– iOSMaximum of two rows can be charted.
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– Windows PhoneMaximum of two rows can be charted.
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– OtherMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who own at least one smartphone and use the phone(s) at least once per month

Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.

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