US Simultaneous Desktop-Laptop Internet & TV Users and Penetration

Timeframe20202021202220232024
Desktop/laptop internet & TV users (millions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of simultaneous internet & TV usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of desktop/laptop internet usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of internet usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of populationMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: individuals ages 18+ who use a desktop/laptop to go online while watching digital video or traditional TV content on a TV set at least once per month

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Simultaneous desktop/laptop internet and TV users (% of internet users), US

Sources2018201920202021202220232024
eMarketer,January 2023
AudienceProject,January 2019
Become a Client
Powerful data and analysis on nearly every digital topic.