Simultaneous Desktop-Laptop Internet & TV Users
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US Simultaneous Desktop-Laptop Internet & TV Users and Penetration
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Desktop/laptop internet & TV users (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of simultaneous internet & TV users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of desktop/laptop internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: individuals ages 18+ who use a desktop/laptop to go online while watching digital video or traditional TV content on a TV set at least once per month
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
Comparative Estimates from Additional Sources:
Simultaneous desktop/laptop internet and TV users (% of internet users), US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| AudienceProject,January 2019 |
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