Source: EMARKETER Forecast, February 2024 - February 2024
Note: ages 18+; individuals who access the internet via smartphone (browser or app) while watching digital video or traditional TV content on a TV set at least once per month
Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.