US Related-Content Simultaneous Internet & TV Users and Penetration

Timeframe20202021202220232024
Related-content internet & TV users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of simultaneous internet and TV usersMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals ages 18+ who use a desktop/laptop or mobile device to go online to access content related to the digital video or traditional TV content they are currently watching on the TV set at least once per month

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

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