Related-Content Simultaneous Internet & TV Users
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US Related-Content Simultaneous Internet & TV Users and Penetration
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Related-content internet & TV users (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of simultaneous internet and TV users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: individuals ages 18+ who use a desktop/laptop or mobile device to go online to access content related to the digital video or traditional TV content they are currently watching on the TV set at least once per month
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
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