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United StatesSimultaneous Media Users, US
Simultaneous Internet and TV User Penetration, by Age
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Simultaneous Internet and TV Users
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Simultaneous Desktop-Laptop Internet & TV Users
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US Simultaneous Internet and TV User Penetration, by Age

Timeframe20202021202220232024
% of Internet Users
– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Population
– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals who use a desktop/laptop or mobile device to go online while watching digital video or traditional TV content on a TV set at least once per month

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

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