US Simultaneous Internet and TV Users, by Generation

Timeframe20202021202220232024
Millions
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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% Change
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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% of Internet Users
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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% of Population
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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% of Total
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals who use a desktop/laptop or mobile device to go online while watching digital video or traditional TV content on a TV set at least once per month; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.

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