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Learn More →Simultaneous Internet and TV Users, by Generation
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US Simultaneous Internet and TV Users, by Generation
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Millions | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % Change | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Internet Users | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Population | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Total | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: individuals who use a desktop/laptop or mobile device to go online while watching digital video or traditional TV content on a TV set at least once per month; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.
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