US Simultaneous Internet and TV Users, by Generation

Timeframe			2020	2021	2022	2023	2024
Millions
– Gen Z								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Millennial								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Gen X								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Baby boomer								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% Change
– Gen Z								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Millennial								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Gen X								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Baby boomer								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% of Internet Users
– Gen Z								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Millennial								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Gen X								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Baby boomer								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% of Population
– Gen Z								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Millennial								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Gen X								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Baby boomer								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% of Total
– Gen Z								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Millennial								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Gen X								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Baby boomer								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, January 2023

Note: individuals who use a desktop/laptop or mobile device to go online while watching digital video or traditional TV content on a TV set at least once per month; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.

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US Simultaneous Internet and TV Users, by Generation

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