US Programmatic Digital Display Ad Spending

Timeframe20202021202220232024
Programmatic digital display ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital display ad spendingMaximum of two rows can be charted.
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– % of worldwide programmatic digital display ad spendingMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Programmatic digital display ad spending, US, billions

Sources2018201920202021202220232024
eMarketer,November 2022
Zenith,November 2019
Onaudience.com,September 2018

Programmatic digital display ad spending growth, US

Sources2018201920202021202220232024
eMarketer,November 2022
Zenith,November 2019
Onaudience.com,September 2018

Programmatic digital display ad spending (% of total digital display ad spending), US

Sources2018201920202021202220232024
eMarketer,November 2022
Zenith,November 2019
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