Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Programmatic Direct Digital Display Ad Spending
by Media
by Device
by Transaction Method
Fees & Publisher Revenues
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, April 2023 - October 2023
Note: includes native ads and ads on social networks like Facebook and X; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes all programmatic ads that are transacted as blocks of inventory using a non-auction-based approach via an API
Additional Note: Programmatic digital display ads are digital display ads transacted or fulfilled via automation, including everything from publisher-erected application programming interfaces (APIs) to more standardized real-time bidding (RTB) technology.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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