Programmatic Video Ad Spending, by Device
by Media
by Device
by Transaction Method
Fees & Publisher Revenues
Connected TV
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US Programmatic Video Ad Spending, by Device
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Desktop/Laptop* | ||||||||
| – billions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total programmatic desktop/laptop video ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total programmatic video ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of desktop/laptop video ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Mobile** | ||||||||
| – billions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total mobile programmatic display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total programmatic video ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of mobile video ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, November 2022
Note: digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; *includes advertising that appears on desktop and laptop computers and other nonmobile internet-connected devices; data after 2016 excludes connected tv devices; **includes ad spending on tablets
Additional Note: Digital video ad spending includes instream video ads such as those appearing before, during or afterDigital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network instream video advertising in platforms such as Facebook Watch and Snapchat Shows; includes outstream video ads such as native, in-feed (including video ads in Facebook's News Feed and Twitter's Promoted Tweets), in-article, in-banner and interstitial video ads; data for 2008-2016 excludes outstream video ads.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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