US Mobile Real-Time Bidding (RTB) Ad Spending

Timeframe20202021202220232024
Open Exchange*
– billionsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total RTB mobile display ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total programmatic mobile display ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Private Marketplace**
– billionsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total RTB mobile display ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total programmatic mobile display ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Real-Time Bidding
– billionsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total programmatic mobile display ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Become a Client
Powerful data and analysis on nearly every digital topic.