Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Source: Insider Intelligence | eMarketer, April 2023 - October 2023
Note: includes advertiser spending on nonsocial programmatic digital display ads less programmatic fees
Additional Note: Programmatic digital display ad spending fees are the portion of programmatic display ad spending that is paid to technology and software intermediaries that execute the transaction before the publisher receives the spending as ad revenues. These intermediaries include ad networks, ad servers, demand-side platforms (DSPs), exchanges, and supply-side platforms (SSPs), as well as services providing measurement, data licensing and targeting, verification (e.g., brand safety, anti-fraud, ad blocking), and attribution. Fees exclude spending on owned and operated properties of social networks, as well as agency and creative fees not rolled into the platform and service fees listed above.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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