Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Programmatic Digital Out-of-Home Ad Spending
by Media
by Device
by Transaction Method
Fees & Publisher Revenues
Connected TV
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Data Table
Source & Notes
Source: eMarketer, April 2023 - May 2023
Note: digital out-of-home ads transacted or fulfilled via automation
Additional Note: Digital out-of-home ad spending includes any out-of-home advertising that is dynamically and digitally displayed. These ads include digital billboards, digital street furniture, digital transit, and digital place-based displays but exclude cinema.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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