US Programmatic Digital Out-of-Home Ad Spending

Timeframe20202021202220232024
Programmatic digital out-of-home ad spending (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of digital out-of-home ad spendingMaximum of two rows can be charted.
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– % of total out-of-home ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: digital out-of-home ads transacted or fulfilled via automation 

Additional Note: Digital out-of-home ad spending includes any out-of-home advertising that is dynamically and digitally displayed; includes digital billboards, digital street furniture, digital transit, digital place-based displays; excludes cinema.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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