Industries Overview
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Learn More →Programmatic Digital Audio Services Ad Spending
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, April 2023 - October 2023
Note: digital audio services ads transacted or fulfilled via automation
Additional Note: Digital audio services ad spending includes digital advertising revenues for local and national broadcast radio stations, satellite radio services, purely online radio stations, and streaming music services such as Pandora and Spotify. These ads include podcast advertising and sponsorship, as well as both audio and nonaudio ad formats.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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