Programmatic Digital Audio Services Ad Spending
by Media
by Device
by Transaction Method
Fees & Publisher Revenues
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US Programmatic Digital Audio Services Ad Spending
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Programmatic digital audio services ad spending (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total digital audio services ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, November 2022
Note: digital audio services ads transacted or fulfilled via automation
Additional Note: Digital audio services ad spending includes digital advertising revenues for local and national broadcast radio stations, satellite radio services, purely online radio stations and streaming music services such as Spotify and Pandora; includes podcast advertising and sponsorship; includes both audio and nonaudio ad formats
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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