US Programmatic Podcast Ad Spending

Timeframe20202021202220232024
Programmatic podcast ad spending (millions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of programmatic digital audio services ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total programmatic digital display ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total podcast ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: podcast ads transacted or fulfilled via automation

Additional Note: eMarketer benchmarks its US podcast ad spending projections against IAB US for which the last full year measured was 2019.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Become a Client
Powerful data and analysis on nearly every digital topic.