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Learn More →Non-Video Mobile Programmatic Display Ad Spending
by Media
by Device
by Transaction Method
Fees & Publisher Revenues
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, April 2023 - May 2023
Note: mobile display ads transacted or fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes sponsorship, nonvideo rich media and nonvideo native ads and ads on social networks like Facebook and Twitter
Additional Note: Nonvideo rich media includes nonvideo ads which feature various levels of interaction (including scrolling, expanding or clicking within the ad) such as splash screens, pop-up and pop-under ads, daughter windows, interstitials and superstitials and digital audio ads for all formats mentioned; includes ad spending on tablets
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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