US Banner Ad Spending

Timeframe20222023202420252026
Banner ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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– % of total display ad spendingMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Comparative Estimates from Additional Sources:

Banner ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
J.P. Morgan,December 2019

Banner ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
J.P. Morgan,December 2019
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