US Digital Ad Revenue Share, by Company

% of total
Timeframe20202021202220232024
AmazonMaximum of two rows can be charted.
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AppleMaximum of two rows can be charted.
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eBayMaximum of two rows can be charted.
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EtsyMaximum of two rows can be charted.
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GoogleMaximum of two rows can be charted.
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HuluMaximum of two rows can be charted.
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IACMaximum of two rows can be charted.
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iHeartMediaMaximum of two rows can be charted.
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InstacartMaximum of two rows can be charted.
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InstagramMaximum of two rows can be charted.
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LinkedIn**Maximum of two rows can be charted.
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Meta*Maximum of two rows can be charted.
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MicrosoftMaximum of two rows can be charted.
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PinterestMaximum of two rows can be charted.
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Reddit***Maximum of two rows can be charted.
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RokuMaximum of two rows can be charted.
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SnapchatMaximum of two rows can be charted.
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SpotifyMaximum of two rows can be charted.
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TikTokMaximum of two rows can be charted.
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TwitterMaximum of two rows can be charted.
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Verizon Media****Maximum of two rows can be charted.
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WalmartMaximum of two rows can be charted.
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YahooMaximum of two rows can be charted.
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YelpMaximum of two rows can be charted.
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YouTubeMaximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; *includes Instagram advertising revenues; **data for 2016-2021 is included under ad revenue for Microsoft; ***excludes non-advertising revenues (e.g. Reddit Premium, Reddit Coins); ****includes ad revenues for AOL and Millennial Media; Yahoo data for 2017-2019 is included under ad revenue for Verizon Media Group

Additional Note: Digital ad revenues include banner ads and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), lead generation (referrals), mobile messaging (SMS, MMS and P2P messaging), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings and SEO) and sponsorships. All numbers are eMarketer estimates.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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