US Digital Ad Spending Growth, by Format

% change
Timeframe20222023202420252026
DisplayMaximum of two rows can be charted.
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– Banners and otherMaximum of two rows can be charted.
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– Rich MediaMaximum of two rows can be charted.
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— VideoMaximum of two rows can be charted.
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– SponsorshipsMaximum of two rows can be charted.
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SearchMaximum of two rows can be charted.
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Lead GenerationMaximum of two rows can be charted.
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Classifieds and DirectoriesMaximum of two rows can be charted.
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EmailMaximum of two rows can be charted.
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Mobile MessagingMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Display ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
J.P. Morgan,December 2019
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
Zenith,June 2019

Banner ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
J.P. Morgan,December 2019

Video ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
J.P. Morgan,December 2019
Magna Global,June 2020
Pivotal Research Group,May 2018
Cowen and Company,January 2019
Zenith,June 2019

Search ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
J.P. Morgan,December 2019
Magna Global,June 2020
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
Zenith,June 2019

Classified ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,June 2019

Email ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
Winterberry Group,January 2020

Digital ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
J.P. Morgan,December 2019
Magna Global,June 2020
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
JMP Securities,March 2020
Zenith,December 2019
S&P Global,February 2019
Nomura Instinet,June 2019
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