Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →TikTok bets big on livestream commerce, aims for $20B in global sales
Article |
Jun 9, 2023
Financial regulatory agencies release an arguably incomplete but finalized guide to fintech partnerships
Article |
Jun 9, 2023
Apple Cash adds recurring payments in latest addition to financial services offering
Article |
Jun 9, 2023
Salesforce and Adobe's AI innovations are set to transform marketing workflows
Article |
Jun 9, 2023
Out-of-home, radio ads aid Latin America's traditional media spending rebound
Article |
Jun 9, 2023
Should marketers care about free ad-supported streaming TV?
Article |
Jun 9, 2023
TV and CTV complement each other for maximum reach
Article |
Jun 9, 2023
Retail industry ad spend on YouTube to top $4 billion this year
Article |
Jun 9, 2023
How ecommerce powers Amazon’s success in 5 charts
Article |
Jun 9, 2023
CFPB warns banks about AI chatbot risks as it steps up oversight of the space
Article |
Jun 8, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Digital Ad Spending, by Device
Overall
Ad Spending, per User
Ad Spending per Hour, per Person
by Company
by Industry
by Device
by Format
Formats
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: eMarketer, March 2023 - May 2023
Note: *digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising; **includes advertising that appears on desktop and laptop computers and other non-mobile internet-connected devices; ***includes advertising that appears on mobile phones, tablets and other mobile internet-connected devices
Additional Note: Digital ad spending includes banner ads and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), lead generation (referrals), mobile messaging (SMS, MMS and P2P messaging), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings and SEO) and sponsorships.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.