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Learn More →Digital Ad Spending, by Device
Overall
Ad Spending, per User
Ad Spending per Hour, per Person
by Company
by Industry
by Device
by Format
Formats
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, October 2023 - October 2023
Note: *digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising; **includes advertising that appears on desktop and laptop computers and other non-mobile internet-connected devices; ***includes advertising that appears on mobile phones, tablets and other mobile internet-connected devices
Additional Note: Digital ad spending includes banner ads and other (static display and ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), lead generation (referrals), mobile messaging (SMS, MMS and P2P messaging), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings and SEO) and sponsorships.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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